SU SHUBO

About us

Pouring Sake at a Traditional Japanese Stall

OUR MISSION

Australians have a deep appreciation for Japanese cuisine. Enjoying sashimi for lunch and ramen for dinner multiple times a week is a common habit for many. While Japanese beers are widely popular, sake has yet to gain the same level of enthusiasm. At Su Shubo Australia, we believe this is partly due to the complex and multifaceted nature of sake, as well as the challenging kanji labels that can be difficult to decipher. We’re on a mission to change that perception.

Much like how a glass of wine is a staple in French or Italian dining, sake holds a similarly revered place in Japanese culture. It’s more than just a drink—it’s an integral part of the experience.

What’s more, sake isn’t limited to sushi pairings. With its diverse range of brewing methods, filtration styles, aging processes, and serving temperatures, sake is an incredibly adaptable beverage. Its versatility makes it an ideal companion for Australia’s rich tapestry of global cuisines. At Su Shubo Australia, we’re here to help you discover the perfect sake to elevate your dining experience.

Family Meeting in Melbourne

Our mission

Enhancing sake appreciation and understanding through expert consultancy services.

Unlock the delicate art of Sake with SU SHUBO, Australia's premier Sake Consultancy. Offering curated tastings, expert training, and tailored advice, we empower businesses and individuals to appreciate and integrate Sake into their offerings. Experience authenticity and elevate your beverage menu with our specialist guidance.

Commitment to Quality & Authenticity

Young woman drinking Japanese Saki at Izakaya bar counter

Passion for Sake

At SU SHUBO, our love for sake is at the heart of everything we do. We are dedicated to sharing our knowledge and enthusiasm for this unique beverage with our clients and partners, helping to foster a deeper appreciation for sake culture.
Happy young woman drinking a glass of 'saki' (Japanese rice wine) in liquor store

Expertise and Excellence

We pride ourselves on our extensive knowledge and expertise in the sake industry. Our team is committed to providing top-tier consultancy services, ensuring that our clients receive the most accurate and insightful advice tailored to their specific needs.
Caucasian man enjoy tea ceremony

Integrity and Trust

Building trust with our clients is paramount. We operate with the highest standards of integrity, ensuring transparency and honesty in all our interactions and recommendations.
Japanese couple drinking sake on bar

Cultural Appreciation

We celebrate the rich cultural heritage of sake and strive to promote understanding and respect for its traditions. Our consultancy services are designed to bridge cultural gaps and enhance appreciation for sake worldwide.
Eco-Friendly Packaging in Ceramics Business, Green Initiative

Sustainability and Responsibility

SU SHUBO is committed to promoting sustainable practices within the sake industry. We advocate for environmentally responsible methods and support initiatives that aim to preserve the future of sake production.

Elevate Your Sake Experience

Discover unparalleled expertise in sake selection and pairing tailored to enhance your business offerings. Partner with Australia's premier consultants for growth and excellence.